Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-11-28-Speech-3-225"
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"en.20071128.22.3-225"2
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Madam President, Commissioner, ladies and gentlemen, tourism is extremely important to the EU. It certainly has major effects on economic growth and job creation in Europe. Beyond these aspects, it also encourages integration, dialogue between different peoples and knowledge of each other’s cultures, and thus helps in the development of a sense of European citizenship. Consequently, in the absence of a common tourism policy, issues in this industry, which covers several areas and involves a wide range of services and professions, must be taken into account at European level.
The report submitted to us today brings this need to light. I must therefore congratulate the rapporteur on his excellent work, and more specifically for supporting some of the priorities stated by the Committee on Culture and Education. Europe’s diversity and richness mean that it is still the world’s most popular tourist destination. We must rethink our policies and update them to take more account of culture in order to retain this position. Likewise, we must highlight the need to preserve Europe’s natural and cultural heritage and promote traditional culture, in particular popular and artistic crafts, trades and skills which are in the process of disappearing, and encourage initiatives to enhance and promote this heritage.
In this context, among other measures we must support the creation of a European Cultural Heritage label, which I feel sure will increase our fellow citizens’ sense of belonging to a common cultural space and identity. It is also essential to encourage development of new technology which plays such a major role in selling tourist products, promoting cultural commodities and events, and managing and conserving sites, and will continue to do so.
Finally, in association with all tourism players at all levels, we must promote sustainable and high-quality tourism which is competitive, environmentally-friendly, responsible, and above all accessible to everyone."@en1
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