Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-11-28-Speech-3-177"
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"en.20071128.19.3-177"2
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"I welcome the Council’s common position, which brings some significant changes regarding the protection of children and minors, the access of disabled persons to audiovisual services and the placing of advertising products.
Spot announcements for alcohol and tobacco are perceived by young people as a way of being socially accepted among adults and these vices are correlated with physical attraction, fun, adventure and recreation. Moreover, intensive advertising, especially addressed to children, for food products and beverages with a content high in fats and sugar undermines the positive initiatives for public health protection, such as nutrition education and correct labeling of products. The European Union is dealing with an obesity crisis and television aggravates this problem. In Spain, 48% of the advertising during children programmes is for sweets, fast-food products and crisps, and in Great Britain, food products high in fats and sugar represent 80 and 90% of the TV advertising.
The Council’s text lays an emphasis on the development of codes of conduct related to “junk food” advertising to children, as well as on introducing filter systems and PIN codes that will increase the protection of minors from the negative influence of audiovisual services and will play an important role in the fight against obesity."@en1
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