Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-11-28-Speech-3-169"
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"en.20071128.19.3-169"2
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".
Mr President, I feel we have reached the end of a very long journey. It has taken us a long time and has involved the efforts of many people, many Members and many experts, even people who followed this debate very closely outside the House because it was so important to them. We should all feel very pleased with ourselves because tomorrow, barring any surprises, the text arising from all these negotiations and debates will be unanimously adopted, perhaps even without a vote, the real test that such a text may be adopted almost by acclaim.
The time has therefore come to congratulate Mrs Hieronymi and the other shadow rapporteurs, but especially Mrs Hieronymi and, I must say, the Commissioner as well. She says she feels the mission has been accomplished. She is right. She really can feel that way today.
This means we will be adopting a very clear legal framework with clear rules that will make investment in audiovisual means more secure and certain. The rules will be extendable to new digital media and to new means linked to new media, with all the essential features required for consumer protection and protection of minors, without simultaneously overlapping or simply amplifying the existing provisions, for the means are new and the legal responses must also be new.
The new rules certainly make advertising more flexible. We are aware of this. We debated them and we gave them our support. By and large it was my Group that worked hardest to ensure this text finally came through, because we have not denaturalised the European audiovisual model. We never actually went that far, but we know – and we ought to say this out loud because we also supported product placement, and we did it in all conscience – that if we want free television for viewers, although this is never free, but it is for the viewers, and if we do not want this kind of free television to be paid for only through taxation and public finance, there must be means of finance within a framework of competition. This, then, is the context in which we have authorised product placement. We have made it transparent and we have made it very clear how and when it ought to be implemented.
It is now time to make arrangements for implementation. Here I would ask the Commission to assume its responsibilities again. It is true that the child has flown the nest, but not completely. Implementation must be monitored very closely, and in particular, Commissioner, something must be done in relation to one aspect where I have serious concerns. I think there is a general feeling in certain Member States that there are now no regulations for European television between now and the time of implementation. There are no laws any more, we might say. This, however, is not true. The Television Without Frontiers Directive, which is still valid, laid down advertising rules, and the rules set out what could be done and what could not be done. There is a general feeling that, until the new regulation, until the new directive is applied in the Member States, the rules already in force are not applicable. Here it is your responsibility and that of the Commission to make it clear that this perception is incorrect, and this is not the way in which the situation ought to be viewed."@en1
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