Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-11-28-Speech-3-168"
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"en.20071128.19.3-168"2
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".
Mr President, Commissioner, ladies and gentlemen, I wish to begin by quoting my colleague Henri Weber. This text is an acceptable compromise for the Socialist Group and, during the negotiations, we succeeded in adding some valuable provisions to preserve the European audiovisual model. I wish to thank our rapporteur, Mrs Hieronymi, for her determination, patience and also a particularly open and positive spirit of compromise.
Certain issues in relation to the digital revolution within the context of the knowledge economy made this review necessary. The rules have been extended, in an appropriate manner, to the new audiovisual services. Protection of minors is guaranteed, as is the protection of EU citizens from incitement to all discrimination. These new services shall contribute to the financing of films and the European audiovisual component. A percentage of their turnover will be paid into support accounts, and there will be guaranteed exposure of European productions in on-line catalogues. Pluralism in the media has now become an official requirement. The role of the regulatory authorities has been enhanced, and the adoption of provisions in relation to accessibility for all is recommended most strongly to the Member States.
In terms of advertising, the Socialist Group wanted to retain the rules of the current Directive. With advertising limited to 20% per hour, the duration between two advertising screens is now 30 minutes, whereas we wanted to retain 45 minutes for European screens. We are nonetheless satisfied that product advertising is banned during documentaries, information broadcasts and children’s programmes. The Member States may, however, choose to allow this kind of advertising for films, television fiction and sports broadcasts. In this case there are strict regulations for product placement in order to prevent abuse and certain perverse effects.
A balance has therefore been found between freedom of expression, circulation of information, public access to new services such as VOD (video on demand), and content with a cultural and economic value. The emphasis on quality will allow European production to strengthen its position. This is one of the major effects of the directive."@en1
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