Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-11-28-Speech-3-167"
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"en.20071128.19.3-167"2
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".
Mr President, first of all let me congratulate and thank our rapporteur for her work on this matter, as also the Commissioner. This is a question on which there are many different and very strong views, yet we have produced a proposal which we are discussing here this evening and which points the way forward for European television.
There are a few things that I think are important to emphasise. Among other things, we establish the principle of country of origin legislation, which means a better and stronger basis for diversity but also for common European television and – an important point – better conditions for a European film industry, since that is a closely related issue. It also means better scope for free media to exist across Europe’s borders.
Of course certain things could have been even better. I myself thought it would have been good if we had had greater openness on the matter of advertising time, but more flexibility is created here. I think that the proposal which has now come back on the matter of product placement also amounts to an improvement. We therefore have reason to be satisfied with the progress which has been made.
Let me just say one thing regarding the future, since this legislation is based extensively on the existence of a difference between what are called linear and non-linear media services. I think that the difference will play less and less of a role in future. It is already apparent now that this difference is not so great or so relevant. I think that it will be important to follow developments in this field, so that we do not end up with a situation in which traditional TV media in Europe are in a less favourable position than those which broadcast in non-linear ways, via the Internet or by other means, because in the long term that can damage our chances in the global context. Once again I would like to thank the rapporteur and to note that we have taken a step forward."@en1
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