Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-11-28-Speech-3-166"
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"en.20071128.19.3-166"2
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Mr President, it is always a great satisfaction for a mother to see the child she brought into the world grow up into an intelligent lively teenager. This is how I feel this evening about our audiovisual media services ‘without frontiers’ directive, a feeling of satisfaction and pride I wish to share with the child’s godmother, our excellent rapporteur Ruth Hieronymi.
There are many ways of testing a child’s intelligence. Mrs Hieronymi has listed them: a scope adapted to future audiovisual means, since it has been broadened to audiovisual media on demand such as VOD (video on demand); reaffirmation of the principle of the country of establishment, and thus consolidation of freedom of movement of programmes, adding in an intelligent cooperation and dialogue procedure to prevent or settle any potential conflict; a balance between respect for consumers and additional freedom for our businesses; enhancement of the right to information with the new rules on access to short extracts of key events. All these new features, and more, I feel go to prove an intelligent balance between renewal and respect for values.
As testimony to the child’s vitality, I wish to point to promotion of cultural diversity in the digital field, acknowledgement of new advertising techniques, a legal framework finally provided for product placement, attention finally paid to access to audiovisual media for our fellow citizens with visual or hearing disabilities, and the trust placed in the industry by arrangements to apply the directive using self-regulation or co-regulation.
Parliament played a major role in bringing the child to adolescence, and I wish to express my gratitude. This is another example of splendid cooperation between the three institutions which have successfully completed legislation that will form an essential basis for the industry and the culture of tomorrow.
It is now time for the child to leave the nest and spread its wings as an adult. In the case of a Community directive, this means transposition by the Member States. In keeping with EU policy, I do hope this stage does not make the child obese. It would be all the more paradoxical as, in the new directive, we call on industry to draw up codes of good conduct on advertising aimed at children that leads to obesity. Therefore I hope that, as far as possible, the Member States will refrain from adding national obligations to the detriment of their audiovisual industry.
I am absolutely sure that the text to be submitted for your approval tomorrow will provide genuine legal security in the industry, and will also promote our values of society and culture. With this legal framework, the EU is moving ahead of legislation on other continents. I think we can be proud of it. We are also helping our industries in terms of creation. We are making a contribution to the best possible financing scheme for our films and to access for Europeans to premium content schedules on free television networks: so it is this evening that, with you and thanks to you, I have the feeling that our mission has been accomplished."@en1
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