Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-02-01-Speech-4-121"
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"en.20070201.21.4-121"2
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".
Earlier this week I called on the Irish Government to bring forward proposals which will have the effect of totally banning television adverts of food and drink products that are high in fat, salt and sugar and which specifically target children under the age of 16.
Child obesity is a serious problem in Ireland and in Europe and this problem must be effectively tackled head-on.
A ban such as that to which I am referring is being introduced in Britain after four years of extensive research and consultation. This research included 2000 interviews with children, parents and teachers as well as details of family eating habits drawn from a panel of 11 000 people. This research clearly found that television advertising does have an effect on the dietary preferences of children.
It is estimated by the British Government that in households where children’s viewing includes a large number of programmes targeted at adults as well as at children and young people, children would see 41% fewer adverts of food and drink products that are high in fat, salt and sugar.
We are talking about the protection of our children, and that must be our overriding interest at all times."@en1
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