Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-13-Speech-3-214"
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"en.20061213.27.3-214"2
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".
Enormous changes are afoot in the audiovisual industry, and so, in that sense, the overhaul of the Television without Frontiers Directive is a good thing. The distinction that is drawn between linear (traditional TV, Internet, mobile telephony) and non-linear – that is to say, on-demand – services requires us to formulate basic protection rules for young people to prevent the incitement of racial hatred or clandestine advertising. The text as approved contains good and bad elements. The good ones include
a regulation on the transmission of short excerpts from football matches or other events. The proposal to introduce a minimum time during which programmes may not be interrupted by advertising (45 minutes) is also justifiable.
The Group of the Greens/European Free Alliance regrets that the proposal to restrict commercial breaks to at most three per hour did not make it to the finishing line, and that product placement is shrouded in ambiguity. We shall leave it up to the Member States to decide on this. The line between ‘product placement’ and ‘production aid’ is very thin, and that will make doubt and controversy inevitable. Moreover, the Greens regret that the teeth have been removed from the proposal to restrict advertising for unhealthy foods during children’s programmes. It is also unfortunate that the reference to pluralism and prevention of media concentration has only been included in the recitals and not in the articles."@en1
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