Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-13-Speech-3-205"

Predicate	Value (sorted: default)
rdf:type	lpv_eu:Speech2
dcterms:Date	"2006-12-13"^^xsd:date2
dcterms:Is Part Of	lp_eu:Explanations of vote2
dcterms:Language	"pt"^^xsd:language2
lpv:document identification number	"en.20061213.27.3-205"2
lpv:hasSubsequent	lp_eu:2006-12-13-Speech-3-2062
lpv:speaker	lp:Ilda Figueiredo2
lpv:spokenAs	substitute; Delegation to the Euro-Mediterranean Parliamentary Assembly (2004-09-15--2009-07-13)3 unknown; Coligação Democrática Unitária (PCP-PEV) (2004-07-20--2009-07-13)3 vice-chair; EMPL (2004-07-22--2007-01-14)3 vice-chair; EUL/NGL (2004-07-20--2009-07-13)3 substitute; AGRI (2004-07-21--2007-01-14)3 member; FEMM (2004-07-21--2007-01-14)3 substitute; Delegation to the EU-Romania Joint Parliamentary Committee (2004-09-15--2006-12-31)3 member; Delegation for relations with Mercosur (2004-09-15--2007-03-13)3
lpv:translated text	". The objective is purportedly to amend the existing directive on the pretext of the evolution of television, but the real purpose is to ensure that profits can be safeguarded for private television companies. A number of studies have demonstrated that people are watching fewer advertisements, on the grounds that they can change channel and this is why advertisement breaks are increasingly shown at the same time across the various channels. Profits from advertising are not as high as they were, because the channels cannot guarantee audiences to those buying advertising, and everything in television is measured in audience figures. Consequently, advertising has to be reinvented so that profits can still be made, for example through product placement, split screen, promotions, virtual advertising and interactive advertising. The same happens with the amount of programme time in which advertising can be shown. There were also a number of proposals on high-calorie food and drink advertising when children’s programmes are being shown. Accordingly, given that the positions that are least favourable to the people were adopted and that the most vulnerable sections of society have not been protected, we did not vote in favour of this report."@en1

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