Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-435"
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"en.20061212.40.2-435"2
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"The outcome of the vote on the Television without Frontiers Directive shows great maturity on the part of Parliament. In fact, thanks to the excellent work of the rapporteur, Mrs Hieronymi, of all the draftsmen of opinions, of the Council and of the Commission, the directive provides an effective tool for promoting the competitiveness of the European audiovisual industry, leaving reasonable scope for private funding (this is nothing new, audiovisual services live off advertising) while guaranteeing an appropriate level of protection for consumers and, above all, for the most vulnerable members of society (such as children and the disabled). I would, however, have preferred more courage to have been shown, for example regarding the introduction of product placement. While I agree with those who wish to safeguard the creativity and independence of writers, together with the quality of productions, I must nevertheless point out that, in 2007, and on the international market, this practice is a reality, and denying this fact means risking a loss of competitiveness, funding and market quotas. I hope that the majority of the Member States will be able to show more courage and more openmindedness than these institutions have so far shown."@en1
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