Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-224"

Predicate	Value (sorted: default)
rdf:type	lpv_eu:Speech2
dcterms:Date	"2006-12-12"^^xsd:date2
dcterms:Is Part Of	lp_eu:Coordination of certain of the Member States' provisions on television broadcasting (debate)2
dcterms:Language	"nl"^^xsd:language2
lpv:document identification number	"en.20061212.40.2-224"2
lpv:hasSubsequent	lp_eu:2006-12-12-Speech-2-4352
lpv:speaker	lp:Jules Maaten2
lpv:spokenAs	member; Delegation for relations with the countries of Southeast Asia and the Association of Southeast Asian Nations (ASEAN) (2004-09-15--2007-03-13)3 substitute; Delegation to the EU-Russia Parliamentary Cooperation Committee (2004-09-15--2007-02-14)3 member; ENVI (2004-07-21--2007-01-14)3 substitute; ECON (2004-07-22--2007-01-14)3 member_of_the_bureau; ALDE (2004-07-20--2009-07-13)3 unknown; Volkspartij voor Vrijheid en Democratie (2004-07-20--2009-07-13)3 substitute; AFCO (2004-09-03--2007-01-14)3
lpv:translated text	"It is important to promote the free movement of European television programmes and for the production of these programmes not to be hindered by excessively strict legislation on advertising. The Group of the Alliance of Liberals and Democrats for Europe is opting for a realistic look on product placement. Information is useful, but consumers are not waiting for a reminder during a television programme. A reminder prior to and after a programme are sufficient. Income from advertising and product placement is needed in order to help finance European productions; the alternative to that is even more cheap American ones, full of product placement. Children’s programmes must be subject to stricter standards, for obesity is an increasing problem. Given the huge impact of advertising of unhealthy food on children’s menu choices, advertising directed at this target group should be restricted. I would therefore argue in favour of developing an effective code of conduct with regard to advertising, product placement and other marketing of unhealthy drinks and food aimed at children. Finally, I would still advocate a strong country of origin principle. Television programme makers should not be made subject to extra rules and regulations when they want to offer their programmes elsewhere in the European Union. What we must do is enhance the sales of European audiovisual products."@en1

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