Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-217"

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"en.20061212.40.2-217"2
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"Mr President, ladies and gentlemen, the Commission has mainly emphasised the industrial and economic importance of television, which is indeed considerable, but, universally accessible as it is, television is above all the greatest information tool and the main vehicle of culture, as well as being an instrument of power. There is currently a tendency to extend the space for advertising on television, and this is likely to limit the role of the press and its freedom to gain funding. The article authorising product placement is based on a falsehood, because first this principle is denied and then it is sanctioned in a thousand different ways. This will mean that the makers of all fictional programmes and of other shows will see their creativity not just used, but also contaminated. I therefore understand the painful compromise reached by the rapporteur, Mrs Hieronymi, who has done an excellent piece of work. However, I, together with many others, have tabled an amendment aimed at eliminating the idea of product placement, in addition to other amendments."@en1

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