Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-216"
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"en.20061212.40.2-216"2
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"Mr President, ladies and gentlemen, the new directive is to be welcomed, for it enables us to guarantee that the traditional television channels on the public network will retain a fighting chance in the digital era. There is no point, as you know, in imposing stricter requirements on the traditional public network television, if these new rules did not apply to on-demand television, which is expanding at an enormous rate. I would therefore like to offer the rapporteur, Mrs Hieronymi, and Commissioner Reding my heartfelt congratulations.
Nevertheless, I have two comments. First of all, with regard to product placement: it is, of course, to be welcomed that this can be done, as it also benefits the television sector in enabling it to tap into a new instrument in order to attract advertisers and compensate for the loss of income from television commercials. Needless to say, a sound framework needs to be worked out for this – one that safeguards editorial autonomy on the one hand and an announcement before and after the programme on the other, so that the viewing public would then know where they stand.
Secondly, Mrs Hieronymi, Commissioner Reding, in Flanders, we would like to see Europe approve a general ban on advertising in children’s programmes. While this view is widely supported in Flanders, and also in Sweden, there is apparently – and regrettably – less enthusiasm for the idea in the rest of Europe. What we can do, though, is to impose rules that are stricter than the European minimum we will be approving tomorrow, but as you know, those rules are at risk of being undermined by channels that transmit to the viewing public in Flanders from other Member States.
What is now before us is, unfortunately, not enough to stave this off, so I hope that, tomorrow, we will not weaken the Council compromise even further, and finally, that a code of conduct will be introduced for commercials for fast foods, for example, in our neighbouring countries, which, although this is to be welcomed, we would be better off banning from our screens altogether, and certainly from children’s programmes. In fact, decision-making in this respect is still at Member State level. This would be the best instrument in the fight against obesity, which we do, of course, all support."@en1
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