Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-215"
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"en.20061212.40.2-215"2
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"Mr President, I acknowledge that we need to overhaul the directive in the light of the developments, especially technical developments, that have taken place in the audiovisual sphere over the last 20 years. However, the Commission proposal and the amendments to the directive all have some unhelpful features. The directive is, in quite a few respects, in danger of bringing about a deterioration in consumer protection generally and, in particular, of exacerbating the effects of television on minors. Just as there has been technical progress, the quantity and diversity of advertisements has increased over the last 20 years. Advertisements are everywhere nowadays and are even aimed at children and other minors.
There must be regulations that create a balance when it comes to the quantity of advertisements permitted and to the particular consumer groups at which advertisements may be targeted. Even though what we have here is a minimum directive, many of us in the Socialist Group in the European Parliament are in favour of stringent rules governing all advertising in children’s programmes and advertising aimed at children. We understand why the Commission has banned advertisements in religious programmes but question why it is considered less important to protect children from commercial influences than it is to protect people who watch this type of programme. Children cannot distinguish advertisements from other programmes and cannot, therefore, understand the ulterior motives behind advertising. Like many others, I am opposed to advertisements aimed at children."@en1
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