Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-213"
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"en.20061212.40.2-213"2
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"Madam President, television is the main source of information and entertainment in Europe; it is watched by all individuals, of all ages, on a daily basis. For more than 15 years, the ‘Television without Frontiers’ Directive has been the benchmark where television regulation in Europe is concerned. This directive has been able to guarantee a common level of protection for important general policy objectives and to make it easier for television services to be distributed beyond borders, thanks in particular to the country of origin principle. It has also promoted freedom of expression and of information and has played a significant part in promoting the expression of cultural identities.
However, with the digital age, convergence and the arrival of new audiovisual media services, a new revision of this regulatory framework has proved necessary.
The text proposed to us today represents a major step not only for the audiovisual media sector, but also for the people of Europe. It is the outcome of a real effort to cooperate and exchange views, overseen for several months by our rapporteur. I should like to congratulate her on the quality of her report and on the considerable efforts she has made to get through these most sensitive of subjects.
Taking account of the two sides – economic and cultural – of audiovisual services, the revision of the ‘Television without Frontiers' Directive enables us to draw conclusions from current technological developments and to adapt the Community legal framework to future developments. In this regard, the very principle of extending the directive to new audiovisual media services is crucial. Since non-linear services are competing more and more with traditional services, their contribution to the promotion of cultural diversity is crucial and conforms to the objectives laid down in the UNESCO convention.
Furthermore, a major step has been taken for linear services, with short extracts being granted a right of access. This right will, however, have to be exercised under reasonable conditions and in compliance with exclusivity rights.
Finally, as regards advertising, we have been given the opportunity for the first time to have clear rules on product placements: with the guarantees proposed to us, product placements will provide new opportunities for European audiovisual production and creation, while guaranteeing consumer production and information."@en1
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