Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-212"

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"en.20061212.40.2-212"2
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"Madam President, ladies and gentlemen, the directive has a great impact on two levels: firstly, on that of industry and technology, because we are talking here about an advanced sector of European industry, and, secondly, on that of public opinion, of the development of ideas – in other words, the cultural level of European society. We therefore think it important to strike a balance between these two elements, namely technology and the content and characteristics of the product. For this reason, we have asked for a great deal of attention to be paid to the issue of the impact on children, so that the media, as an instrument of growth, does not become an instrument of manipulation. We are in favour, Commissioner, of finding substantial resources for investment through advertising and other methods of funding, but we want clear rules so that advertising does not stifle and destroy the creativity of production, artistic freedom and the importance of European cultural production, which must be supported. I am therefore against advertising getting out of control. I am in favour of 45 minutes between commercial breaks, but not of the kind of advertising that starts to predominate over the product and its quality. Finally, talking about audiovisuals inevitably means talking about quality issues, and in this case, too, Commissioner, I appeal to your sensitivity: this is not only a question of business, but also a question of pluralism, insofar as a directive of this kind must necessarily include and respect plurality arguments, too. It is in fact not just culture, but also democracy in Europe, that is linked to this issue."@en1

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