Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-211"
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"en.20061212.40.2-211"2
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"Madam President, the harmful effects of alcohol cost the European Union EUR 125 billion each year, corresponding to 1.3% of the EU’s GDP. Alcohol is, then, not just any product, and there must therefore be restrictions on television advertisements for alcohol. Children who watch television during the day should not have to be exposed to advertisements for alcoholic drinks. I therefore hope that Parliament will support Amendment 169 tomorrow.
The directive we are debating in this House is a minimum directive. The idea, then, is that each country should be able to have its own more restrictive rules on advertising. In practice, however, this is impossible. In Sweden, for example, we have banned advertisements aimed at children, but TV 3 and Channel 5 are nonetheless able to get around these rules by broadcasting from Great Britain. That is absurd. Broadcasts aimed at Swedish viewers should follow Swedish rules, just as broadcasts aimed at British viewers should follow British rules. I therefore hope that Parliament will vote tomorrow in favour of amendments such as numbers 246 and 153 that give the recipient country some say about the advertising content of broadcasts."@en1
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