Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-209"

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"en.20061212.40.2-209"2
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"Madam President, ladies and gentlemen, the aim of this directive is to totally liberalise the advertising market, and that means a single kind of television, one that is exclusively for entertainment purposes. It will become impossible to make quality, educational or cultural television. European cultural production will be greatly harmed, and this directive will cause serious damage to the dailies, which will no longer be able to attract advertising. Television often gives rise to superfluous needs, and advertising thus becomes a conveyor belt of induced needs: that is why we need to do more to protect the weak members of society, in particular children. Outrageous as it is, product placement in fact changes the very nature of advertising, which goes from being the essence of selling to the very essence of television broadcasting. The important liberal philosopher, Karl Popper, described television as a ‘bad teacher’. Today, with this directive, the proclamations of the ‘bad teacher’ become proclamations ‘without frontiers’."@en1

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3http://purl.org/linkedpolitics/rdf/spokenAs.ttl.gz

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