Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-197"

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"en.20061212.40.2-197"2
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". Madam President, Commissioner, ladies and gentlemen, I believe that the review of the previous legislation – which is seen as a natural legal adjustment to new technologies – conceals a desire for the uncontrolled liberalisation of the advertising market: no daily limit on teleshopping, telepromotions that are not included in the schedule, unregulated small advertising spots and the introduction of product placement, an advertising practice that is so interwoven with programme content that it cannot be regulated either quantitatively or qualitatively. The text of the directive also lacks binding references to the principles of pluralism, independence and free competition, which should instead form the basis of every broadcasting system in a modern democracy, as Parliament itself has repeatedly confirmed. Closely associated as it is with the democratic and cultural life of a country, television is undoubtedly the most important cultural vehicle of our times, and it is dangerous to have its content and its functioning depend solely on market principles, without safeguarding viewers' rights, for example to impartial information or to the protection of their children. How do we go about protecting children when advertisements change their eating habits? It is indeed a fact that most children today only eat products that are full of sugars and fats. In this Commission proposal, which talks about ‘no frontiers’, that is, no limits, there is nothing but advertising. If we do not change the course of action in line with the amendments tabled not only by the Confederal Group of the European United Left/Nordic Green Left, but also by a cross-party group of MEPs without political ties, the television of the future is in danger of becoming a slave to the laws of advertising, and to them alone."@en1

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