Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-194"
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"en.20061212.40.2-194"2
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"Madam President, I too should like to thank Mrs Hieronymi for both the quality and the quantity of her work. The directive proposed to us would enable us to retain the European audiovisual model in the new technological and economic conditions.
Advertising is still limited to 12 minutes per hour. The Committee on Culture and Education has voted in favour of maintaining the period of time between two advertising slots at 45 minutes and of not reducing it to 35 – or, even worse, 30 – minutes, as desired by the Commission. I hope that this amendment, supported by the Socialist Group in the European Parliament, will be adopted in plenary. The advertising revenue from which television channels benefit should not suffer thereby as, in our world of globalisation and of the proliferation of transnational enterprises, the demand for advertising is expanding and will continue to do so.
Product placement is banned. That is the first thing to say. Admittedly, exceptions are possible when it comes to cinema films, television dramas and sports programmes but, in those cases, product placement is strictly regulated in order to prevent the abuses and pernicious effects noted in many countries, particularly the United States.
The regulations are extended, in appropriate forms, to the new audiovisual services. I am thinking, in particular, of video on demand, which has a great future ahead of it. Minors, consumers and people in general are protected against incitement to all forms of discrimination and hatred. We note with satisfaction that the new services will also have to play their part in supporting the production and promotion of European works.
With an eye to a number of audiovisual enterprises possibly circumventing the regulations of the Member States, the Socialists propose simpler and fairer provisions that can be implemented more quickly so that countries that are victims of indecent channels or services are better able to defend themselves. This compromise text, voted in favour of by the Committee on Culture and Education, preserves what is essential. It can and must be improved, and that is the purpose of our amendments."@en1
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