Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-193"
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"en.20061212.40.2-193"2
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".
Madam President, Commissioner, I should like, on behalf of the Group of the European People’s Party (Christian Democrats) and European Democrats, as well as on my own behalf, to congratulate Mrs Hieronymi who, on a human as well as a technical level, has brought us home safe and sound in spite of a very controversial debate.
To lay down precise rules in a technological environment that is essentially very much in a state of flux, is no easy matter. The question might, moreover, be asked: to what degree is it possible to regulate? It was necessary to find a fair and equitable framework, involving strong and restrictive principles, in connection with sensitive issues such as the protection of minors, and this while ensuring that players in the sector were not penalised. One strong and basic principle is the country of origin principle, which has been retained. The current compromise enables the authorities of the Member States to settle their differences, on the basis described in the document, in the event of fraudulent and improper behaviour on the part of the broadcaster’s country.
Where advertising is concerned, the PPE-DE Group supports the methods described by the rapporteur, adding however that advertisements need to be broadcast at the same volume as the programmes preceding them, as recommended in an amendment by the Committee on Culture and Education.
I should simply like to point out that, in the ideological debates surrounding advertising, it should not be forgotten that advertising is a lively and creative sector that creates jobs and that also has a cultural dimension. The controversy surrounding product placement leads me to make the following remark: the solution arrived at – that of banning product placement on principle and leaving it to each Member State to authorise it, or not as the case may be – is a strong message that calls on the Member States to take responsibility for funding high-quality television.
Finally, viewers are somewhat left out of account, as if the directive had nothing to do with them. Care really does also need to be taken to ensure that television is without frontiers."@en1
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