Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-07-04-Speech-2-261"
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"en.20060704.31.2-261"2
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".
I shall answer the first question. Am I serious? Yes, I am quite serious. I am aware that sometimes that type of decision is not welcomed by all the honourable Members, but I am also aware that I need to fulfil my responsibility.
I take the concerns expressed by British consumers and by the honourable Members very seriously, because I wish to reduce costs and increase choice for consumers, not the opposite. However, I also believe that the result of the Premier League auction will have beneficial effects for English football fans in both the short and long term. Consumer welfare cannot be measured solely by considering the position of a person who wants to watch all the matches of one specific team.
British sports fans will now have the opportunity to view a significant number of the live Premier League matches and other sports through Setanta, which offers seven channels at the moment, including, for example, live Scottish football, live European football and live rugby. They will be able to do so without having to subscribe to Sky Sports, an option which previously did not exist.
It is also worth noting that, according to press reports, Setanta is considering showing matches via a pay television service on the digital terrestrial platform Freeview, which would make Premier League matches available on digital terrestrial TV for the first time, so that is really something to offer."@en1
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