Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-05-15-Speech-1-112"

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"Mr President, ladies and gentlemen, so-called ‘functional’ foods, those fortified substances that are supposed to improve the health or well-being of consumers, constitute one of the most innovative sectors, with the most room for market growth. We must therefore ensure that checks are carried out on this type of food and, above all, on the claims made on labels, which entice the consumer by promising benefits in terms of diet and health. The compromise text guarantees clear and comprehensive information in relation to food labels and enables consumers to make an informed choice about their diet. This measure is made all the more urgent if one considers the impact of advertising on children. Advertising, in actual fact, directly influences children’s food preferences and changes their consumption patterns. Furthermore, thanks to the measures taken by Parliament, due attention has been paid to SMEs, which must be supported if they are to adapt to the changes introduced by the regulation and which will consequently be able to rely both on definite time periods in which to place their own products on the market and on the possibility of using pre-authorised claims. Finally, I should like to thank the rapporteur, Mrs Poli Bortone, for the excellent, though not easy, job she has done."@en1

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