Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-12-13-Speech-2-313"
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"en.20051213.58.2-313"2
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".
Mr President, I should like to point out to Mrs Gröner that the draft has been posted on the Internet, and is therefore accessible to MEPs and the public alike. Mrs Gröner is absolutely right, there will of course be two readings, and so we shall have plenty more opportunities to exchange views on the content of my draft.
Variety is very important, and because it is important, and because I should like to see European films and European television broadcasts shown off to their best advantage on our TV screens, mobile phones and computers, I shall do everything possible to promote it. In fact, some Member States are already doing this. Let me take as an example the Austrian law on product placement: that is a very sensible law, and it is working very well. Mrs Gröner mentioned advertising during children’s programmes. Perhaps I did not make it sufficiently clear that product placement during children’s programmes will be prohibited. That is going one step further than is currently possible in very many Member States. I wish to protect children in particular.
Mrs Trüpel spoke about editorial independence. This is very important to me, and that is why I have made particular reference to the subject. Accordingly, product placement is prohibited in information programmes and in what are known in English as ‘current affairs’ programmes. Consequently, health information is included in this definition."@en1
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