Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-12-13-Speech-2-309"
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"en.20051213.58.2-309"2
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"Mr President, I should like to thank the Commissioner: it is nice that she is introducing the draft to Parliament after the press is already familiar with it. The enhancement of European content will meet with ample support, and two readings will give us sufficient time to then discuss this in detail.
Variety is Europe’s strength – we cannot compete with the US market there, nor do we want to – but it is of course also its weakness. In my opinion, we cannot have product placement in films in the same way as the US. After all, the market always determines the way products are represented in films. There are no objections to a person driving a car, but when it comes to a situation where product placement is only available to those with the fattest wallets, something has gone wrong.
We also agree that advertising has no place in children’s programmes. It is only the boundaries that are blurred; that much is clear. Where should the boundaries be drawn? I think that, once the door is opened to this, it will no longer be possible to contain it. Therefore, there will be very great resistance to product placement and the blurred boundaries. We shall have to discuss that further at the two readings."@en1
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