Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-07-04-Speech-1-109"
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"en.20050704.17.1-109"2
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"Mr Maaten’s report gives us the opportunity to evaluate a number of benefits of membership of the Economic and Monetary Union as a prominent symbol of European integration and a means of bringing the people of Europe closer to the ideals on which the Union is founded. What makes it even more relevant is the fact that, on the basis of their undertakings in the accession treaty, ten new countries are preparing to adopt the euro as their legal tender when they have fulfilled the five main Maastricht criteria.
Despite the fact that the benefits of the single currency and the accompanying mechanisms cannot be challenged, a certain segment of the European population take a negative view of the euro, associating it also with price increases. They are wagering on the sentiments of the inhabitants of 12 EU Members, which ultimately failed to come true. They also reflect the concerns of the inhabitants of three of the old Member States who did not adopt the euro.
Even if I do meet some colleagues who are of the opinion that information campaigns are money thrown to the wind, the recent experience of the two unsuccessful referenda in France and the Netherlands make me believe that the architecture of the most important project of the EU, the European Constitution, foundered because of the lack of information. And a coherent, ambitious and long-term communications strategy about the euro can help us to get back in touch with the citizens and convince them of the benefits of the EU that they enjoy in their daily lives. The campaign needs to be clear and comprehensible, but above all straightforward and aimed primarily at more remote regions with limited opportunities for spreading information among the public. It should be aimed at people in employment and, in particular, at groups at risk, such as pensioners, the unemployed, people with disabilities and minorities. It should be used to explain to consumers the underlying principles, to prevent them from associating changes in price levels directly with the introduction of the euro – for instance, the introduction of dual pricing, and proper rounding up.
In the spirit of the project of monetary stability in the EU, which is its most successful project to date, we should express our agreement with this report, so that the right procedures and know-how obtained in the previous introduction of the euro, explained in a successful campaign, also bring benefits in the introduction of the euro in the new Member States, as well as in the future enlargement."@en1
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