Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-07-04-Speech-1-086"
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"en.20050704.17.1-086"2
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".
First of all, before going into specific aspects of the communications strategy, I would like to thank Mr Maaten, the rapporteur, for his excellent report, and also for good cooperation.
I also agree wholeheartedly with many of the previous speakers regarding the introduction of the euro in the old Member States. This was carried out at a time of reduced economic growth in the Eurozone, with insufficient structural reforms and with poor implementation of the Lisbon Strategy. This has indirectly had a strong impact on the negative perception of the euro by our citizens.
I agree with Mr Maaten that despite the fact that the process of introducing the euro in the twelve Member States has been one of the most successful projects in the history of the European Union, the inhabitants of individual countries have a very different perception of this fact, and we have to acknowledge that with this process we have not succeeded in winning over the citizens, who regard the introduction of the euro as the reason for increases in consumer prices. This has evidently had a generally negative effect on public opinion of the introduction of the euro.
How can we prevent this from happening with the new Member States, which are making efforts to introduce the euro soon? Even now the predominant opinion in the new Member States is of the negative effect the euro will have on consumer prices. We will have to rely decisively on a more convincing, and in particular permanent publicity campaign tailored to the needs of each individual country and region.
The new Member States should also make use of any experience, mainly positive, of the old Member States, particularly within the framework of twinning programmes. Although it is by no means a requirement, the Member States should find partners with whom to exchange their experience in spreading the good news about the introduction of the euro."@en1
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