Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-05-12-Speech-4-045"
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"en.20050512.4.4-045"2
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".
Mr President, ladies and gentlemen, the report we are going to vote on in a few minutes time covers, or attempts to cover, two fundamental objectives: firstly, to evaluate the application of the European institutions’ information and communications strategy, in other words, to look back and see what we have not done properly; and secondly, to propose certain effective ideas that contribute to making the information and communication policy better, in other words, to look ahead and see how we can improve that policy.
It is a fact that, through this report, the European Parliament has tried to bring itself into line with the Commission as far as possible. And the Commission now has two options: either to incorporate Parliament’s contributions into the new communication about to be issued, or to do without them. If you chose the first option, we will move forward; if you chose the second, we will take an enormous step backwards. The ball is in your court, therefore, Mrs Wallström, but since I am sure that you want to do the right thing, and since I can testify to your willingness to hold dialogue and to reach agreement, I am also sure that you will be able to take this opportunity for the Parliament and Commission to work together in this fascinating task of communicating Europe. Amen.
I would like to thank all the political groups, in particular the shadow rapporteurs — María Badía, Giulietto Chiesa, Helga Trüpel and Manuel Portas — for the efforts they have made to enrich the report, something they have undoubtedly achieved, and to reach a broad agreement that allows us to vote on a text which hinges on five basic agreements.
We basically agree that we have to ensure that information reaches every citizen, that they receive it via the most modern instruments, that is to say, television, radio, the Internet and the new technologies. It is not sufficient for us to prepare responses aimed at a few citizens who are already aware of being European and who already know what they need to ask. We must ensure that awareness of Europe, of what it means to be European, reaches everybody, and that sooner or later, everybody feels the need to ask what the European Union can do for each of them.
We basically agree that, in order to do this, we must ensure that the messages of the European institutions reach the right audiences. We must ensure that these messages awaken the interest of the citizens, each and every one of them, according to their respective concerns, because it makes no sense to spend a lot of money providing generalised information that is ultimately of hardly any use to anybody.
Every household must receive the message that is relevant to that particular household. And to that end, information must be decentralised, it must be channelled by means of local and regional media, with the help of good professionals, genuine professionals who are able to give the media the kind of assistance they really need.
We basically agree that the citizens’ legitimate aspirations to participate actively in the development of the European Union will only be met if we are able to touch the emotions of the citizens. The European Union is no longer an ordinary international organisation with purely financial aims. It is a community of values. Those values are the very soul of the European Union. We must make it visible and we must make it attractive.
We basically agree that we can do little from here without the cooperation of the Member States and the national parliaments.
And we basically agree that it would be a mistake not to ensure that interinstitutional cooperation functions properly.
This final point, that of cooperation amongst the different European institutions, has so far led to a very fluid dialogue during the production of this report, an unusually fluid dialogue, I would say, with the European Commission, and we all want this to continue. But it is not enough to want it. Desires are not enough. Only facts matter."@en1
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