Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-05-10-Speech-2-275"
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"en.20050510.26.2-275"2
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"Madam President, the greatest challenge for the Commission in terms of communication is to reach out to 450 million people in the EU using limited resources. According to Eurobarometer’s latest full report, TV is far and away the most popular source of information for people in all 25 Member States when it comes to issues concerning the EU. Radio follows closely in third place, with higher percentages in the new Member States, making the audio-visual media the most effective channels for spreading information about the European Union.
With a view to giving people factual and other information about the EU, its policy areas and the decisions and measures it adopts, the Commission has, every year since 2003, published an invitation to submit proposals for the cofinancing of high-quality and accessible programmes which appeal to popular taste and which at the same time serve to promote the EU’s ideas and values.
The total budget for 2004 amounted to EUR 6.7 million. Of the project proposals submitted by radio and TV companies or producers, 79 projects were selected. For 2005, the invitation to submit proposals applies only to radio, and the budget for that activity amounts to EUR 3.9 million. Subsequently, agreements will be drafted, regulating the forms to be taken by this cooperation between radio and TV companies or producers and the Commission.
In devising their projects, applicants are free to choose the type of programmes they prefer to produce and transmit. The formats can include not only drama series, game shows, films and news reports but also debates. So far, no candidates have chosen to develop projects for drama series, game shows or films.
This is borne out by the results of the Commission’s latest quality studies and opinion polls carried out in the EU’s 25 Member States. The aim was to provide an overview of what Europeans want and expect in terms both of form and content. TV viewers do not actually regard films, drama series or game shows as the ideal way of supplying information about the EU. Instead, they turn out to prefer current affairs shows, live coverage, documentaries and, above all, factual and informative news items in more general news programmes. They may also be interested in historical documentaries, arts programmes and films, but to a significantly lesser degree.
The applicants are always entirely free to choose what type of programme they want to produce, provided that it helps communicate the European message to people."@en1
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