Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-02-23-Speech-3-326"
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"en.20050223.19.3-326"2
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"Mr President, I too wish to thank my colleague, Mrs Bresso for her hard work. My Swedish colleagues and I have a number of misgivings, however. At first reading of the proposal, Denmark and Sweden registered their reservations, as we are concerned about the directive adversely affecting the level of consumer protection where Member States have stricter national legislation, as does Sweden in this case. The Swedish members of the Socialist Group in the European Parliament still hold this view. We also find the scope of the proposal too narrow, as it is strictly limited to the economic interests of consumers.
Our main objection to the proposal, however, is that it threatens to overturn the Swedish ban on TV advertising aimed at children. This is currently governed by the Television without Frontiers Directive which, in turn, is in danger of being fully harmonised as a result of this proposal for a directive. Unfortunately, the proposal does not afford children sufficient protection against advertising, as we discussed in this House earlier this evening.
The Swedish proposal to ban TV advertising aimed at children under the age of twelve is based on the same developmental theories that form the basis for our requirement that minors be protected against violence and pornography. Children cannot be expected to view advertising critically or resist bait advertising directed at them. That is why we ought to have had a stricter proposal with regard to advertising aimed at children."@en1
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