Local view for "http://purl.org/linkedpolitics/eu/plenary/2004-12-14-Speech-2-259"
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"en.20041214.14.2-259"2
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".
Madam President, I would like to say to Mr Ebner that the Television without Frontiers Directive lays down the principle that television advertising and teleshopping must be kept separate from other parts of the programme by optical and acoustic means. The Directive also states that surreptitious advertising and teleshopping are prohibited.
As I have already said in answer to previous questions, the Directive is being reviewed, and the public consultation held in 2003 allowed the various parties concerned to express their views. Some operators are in fact in favour of making the rule on advertising more flexible to take account of changing technology by allowing split screens, for example, or the marketing of equipment that would enable viewers to avoid advertising messages. However, in 2003 there was a consensus that advertising should be clearly identified so as to avoid misleading the public.
That consultation did not identify any development in Europe of product placement advertising practices that would violate the terms of the Directive. That is why this point was clarified in the Commission’s 2003 interpretative communication on certain aspects of the provisions on televised advertising. I am of course prepared to go over all these matters again in connection with a possible revision of the Directive, which I intend to present in 2005."@en1
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