Local view for "http://purl.org/linkedpolitics/eu/plenary/2003-04-08-Speech-2-307"
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"en.20030408.10.2-307"2
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"Mr President, Commissioners, although we say that we live in an information society, information in itself is a problem for us, one to which the Commission’s communication strategy is now seeking solutions. It had better do so too, because the Union is aiming to become the world’s leading knowledge-based society within seven years. I do not believe it will. Why not? Because the Member States are not implementing the jointly agreed decisions under the Lisbon strategy.
So the Commission is worried about the indifference of our citizens to the Union and information about it, as fewer than half of them go out and vote. Has not the same thing happened, however, with regard to the Member States themselves, which are so indifferent that they are not implementing the Lisbon process? Moreover, the information-based economy is an issue connected with that very thing, information.
We have to remember that information is only raw material, knowledge is its product, and civilisation is its end result. Our objectives are good ones, but the media and the people are not very interested in them. We might say that brains that have been softened over the years by soap operas and television action series are our opponent in this. Could you not imagine making an action film about the European Union? That way we would get the audience we will not reach otherwise.
Euronews is a good objective. Other important matters include ties with everyday life, and, of course, the visitors service. The Secretary-General, for example, cancelled the Finnish language post and now there is no visitors’ service in Finnish."@en1
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