Local view for "http://purl.org/linkedpolitics/eu/plenary/2002-11-18-Speech-1-099"
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"en.20021118.5.1-099"2
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"Mr President, at this point in the debate, there is not perhaps a very great deal new to add, but I shall nonetheless have a try. It is very important to create common basic conditions and rules for tobacco advertising. In a situation where these do not exist, there is often scope for discretion, and different actors proceed as they themselves think best. That is why it is good that we now have proposals that are also considered capable of operating legally. There are many difficult considerations that must be taken into account if we are not again to end up in the same situation as we did with the previous proposal for a directive on tobacco advertising.
The public health perspective is very important when it comes to the way in which tobacco is marketed. By regulating the marketing of tobacco, public health can be protected. At the same time, it is important, however, to send out the right signals, above all to children and young people. Tobacco is an addictive product that causes over half a million deaths per year within the Community. By being very restrictive when it comes to tobacco advertising, we can help stop young people taking up smoking, prevent suffering and save human lives.
According to Article 95.3 of the Treaty, the Commission ‘will take as a base a high level of protection’ in its proposals concerning the setting up of the internal market and its operation. It is undoubtedly the case that tobacco advertising increases consumption, both by encouraging children and young people to take up smoking and by deterring existing smokers from giving up or reducing their daily consumption. Studies have also shown that children and teenagers are particularly vulnerable to tobacco advertising and tobacco-related sponsorship. A partial ban on advertising is not, therefore, enough to protect public health."@en1
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