Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-11-13-Speech-2-111"
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"en.20011113.7.2-111"2
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We are all agreed that a certain level of protection of private life and of personal data is one of the foundations of a functioning democracy. Modern means of communication and a recklessly expanding information society make this more important today than ever.
A wrongly-conceived protection of personal data can, however, have unwanted side-effects. The Commission's text thus envisages a ban on advertising e-mails previously not expressly allowed by the consumer. This so-called 'opt-in' principle flatly contradicts the principle, found elsewhere in the directive on
commerce, that advertising is permitted unless the consumer has explicitly expressed a desire not to receive it. This 'opt-out' of course costs nothing and requires no effort other than a simple click of the mouse, which is often sufficient for you to delete yourself from a database you do not want to be in. Moreover, the
commerce directive provides for several transparency conditions, so that, for example, advertising e-mails are recognisable as such by their titles and the recipient knows the sender before he even opens them. An uninteresting e-mail can thus be deleted in seconds by the click of a mouse without the consumer having to waste further time, money or energy.
The unrestricted sending of advertising e-mails is, moreover, a boon particularly for small and medium-sized enterprises, which cannot afford to make use of expensive advertising campaigns on television or in other media. Cutting them off from this opportunity to introduce themselves to a wide public at reasonable cost would quite clearly mean giving an even greater competitive advantage to the big national and multinational enterprises.
These considerations mean that I will be voting in favour of the text adopted in Committee on 'unwanted information'."@en1
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