Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-11-12-Speech-1-105"
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"en.20011112.9.1-105"2
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"Mr President, although in my view, national legislation is preferable to European legislation in most cases, this is different in this report. In the case of direct marketing by
mail, this is clearly a matter with cross-border implications. I do not call for a complete ban on direct marketing by
mail, but it is of the utmost importance for consumers to be given the choice beforehand whether they want to deal with this kind of direct marketing and for them to grant their approval or not, as the case may be. After all, that saves them a great deal of time, money and bother.
Rapporteur Cappato suggests leaving the choice of opting in or out to the Member States. However, that would produce an incoherent European policy. A Member State that has chosen in favour of opting in will experience many difficulties in countering unwanted
mails, if Member States that have chosen in favour of opting out do permit them. If European policy is divided and fragmented, the chances of establishing international agreements concerning unwanted
mails are as good as non-existent.
The problem is that businesses can easily side-step European rules from countries outside the European Union. This should not stop us from drafting legislation at European level. It is preferable to look for practical solutions to these problems and to work on international agreements. In that way, you and I will not be faced with
mails from businesses which we do not need at all."@en1
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