Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-10-04-Speech-4-095"
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"en.20011004.3.4-095"2
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"We Swedish Social Democrats believe that it is vital that minors be protected from television advertising aimed at children , as this group is particularly susceptible and may have difficulty differentiating advertising from other programming.
In Sweden, TV advertising aimed at children under 12 is totally forbidden under the Swedish Radio and Television Act. According to Directive 97/36/EC, advertising must be clearly identifiable as such. Children under a certain age cannot appreciate the difference between advertising aimed at children and normal children’s programmes. Slightly older children can appreciate the differences but not understand the purpose of the advertising. (Research report by Gunilla Jarlbro of Gothenburg University).
We therefore believe that this must not be promoted, which is why we are voting against this part (paragraph 1 aa) of the report."@en1
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