Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-09-06-Speech-4-052"
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"en.20010906.4.4-052"2
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"Mr President, Commissioner, ladies and gentlemen, with regard to the directive on fruit juices, I would like to indicate our agreement with the Council’s proposal, which we think is going in the right direction, that is to say towards effective protection for consumers, who need to be provided with clear, easy to understand and objective information that will enable them to make a completely informed choice, both in terms of quality and in terms of food safety. The higher production costs associated with the effort and the quality guarantee must, however, be clearly acknowledged in labelling.
There are currently, depending on whether they are free of concentrate or made from concentrate, two major categories of fruit juices, each of which correspond to the nature of specific products and a particular production process. In terms of labelling, current practice does not enable consumers to clearly distinguish between these two categories. In order to remove this source of confusion in the mind of consumers as to the actual nature of the product that they are buying, the Finnish Presidency has proposed introducing two simple, clear and objective definitions. The term ‘fruit juice’ would be reserved for juices without concentrate, while, according to them, juices made from concentrate should be named for sale purposes in accordance with their characteristics.
Thus, consumers looking for a more authentic and more natural product will easily be able to find it on the shelf under the clear name ‘fruit juice’, knowing that they are prepared to pay the price corresponding to the specific qualities associated with this product, while consumers inclined towards a more standardised and cheaper product will be able to turn with full knowledge of the facts towards a juice made from concentrate without any ambiguity about its nature and particular characteristics. We, think, Mr President, that defining these two categories of juice, corresponding to two different names, represents real progress in consumer information, and that is why we support it."@en1
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