Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-09-05-Speech-3-377"
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"en.20010905.11.3-377"2
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"Mr President, the right of freedom of expression entitles companies to display their wares on the Internet. But that does not mean that they can force people to read what is there. I regularly receive unwanted advertising on my e-mail. I have often had to struggle through English language forms in order to fill in at the very end that I wish to be removed from the mailing list. Still, I am regularly unsuccessful. An “opt-out” arrangement is bad for the consumer. The latter is dependent on the goodwill of the company in actually deleting his or her name. Deletion itself is time consuming and at the consumer’s expense.
It is often claimed that good companies only mail in a targeted way. But first of all, in that case, supporters of the system are already assuming that there are a substantial number of bad companies that make a mess of things, and secondly, it may be well targeted from a marketing point of view if I receive information about baby clothes, but I do not want to download romper suits or nappies to my screen at my own expense. Well targeted from a marketing point of view does not necessarily mean either welcome or limited. If unsolicited advertising eventually really does take off, I foresee a situation where many people will turn away from the open Internet and e-mail. In that case freedom of expression will have suffered a great setback."@en1
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