Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-05-15-Speech-2-184"

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"Mr President, we have, on several occasions, stated that the best way of improving the situation of the zootechnical sector in Europe is to restore consumer confidence in the operators of the sector. In order to achieve this goal, I feel that, first and foremost, it is vital for the institutions to ensure that the information they issue is correct and that appropriate terms are used to inform the public about BSE. Talking about contamination, mad cow disease or infected meat does nothing to encourage the consumer to buy beef or veal. BSE was not caused by a virus or a bacterium, and so we must prevent the use of inappropriate terminology generating phobias or psychosis among consumers. What I am saying is part of the debate seeking to ensure that consumers are provided with correct, comprehensive information without creating futile panic. Ensuring that information issued is correct is the most effective way of encouraging consumers to start buying beef and veal again, and this is much more important than any economic support the European Union may provide or any subsidising of farmers."@en1

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