Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-05-14-Speech-1-038"
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"en.20010514.4.1-038"2
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"Mr President, it has taken nearly a year and a half to conclude this tobacco directive, and I wish to thank the rapporteur for all his hard work.
This piece of legislation will have a dramatic impact. It will transform the way in which cigarettes are sold in Scotland, the UK and the whole of the European Union. The directive will reduce the most addictive and dangerous substances in cigarettes; it will ban the use of misleading descriptors such as ‘ultras’, ‘lights’ and ‘milds’ and it will introduce giant health warnings.
Through the work of MEPs we have also been given a guarantee that the Commission will draw up new rules on the use of picture health warnings on cigarette packs by December 2002. After decades of deception and misinformation from the tobacco industry, the message about the true cost of smoking will finally start to hit home.
As we all know, smoking is the biggest cause of preventable illness and disease across the European Union. Over half a million people in the EU die needlessly each year from smoking. In fact, someone diagnosed with lung cancer has an average of between three to ten months of life left.
At the end of this month there is the World No Tobacco Day. There is no better way of celebrating this than by the coming into force of this new directive next year. At this point I should like to encourage colleagues to sign the written declaration for an EU No Tobacco Day.
However the battle against big tobacco continues. I look forward to the new proposals for a tobacco ad ban which the Commission will be introducing shortly. One life lost due to tobacco is one life too many."@en1
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