Local view for "http://purl.org/linkedpolitics/eu/plenary/2000-12-15-Speech-5-043"
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"en.20001215.3.5-043"2
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"Mr President, Commissioner, ladies and gentlemen, first of all I should like to pay tribute to Mr Dary’s feat: he not only succeeded in having his report on bananas adopted yesterday, but has also managed today to bring the last five-day part-session in the second millennium to a close. Mr Dary, bravo, you have mastered the art of communication, and this is precisely the reason why you were appointed to draw up the report before us right now.
On a more serious note, I should like to emphasise the value of this proposal for a Council regulation on information provision and promotion for agricultural products on the internal market. The rapporteur presented the main points just now. I should just like to add, at this time when BSE is highlighting a number of abuses in forms of agriculture which place the emphasis on high productivity, that it is especially appropriate to raise the profile, within the internal market, of the specific qualities of agricultural products by including, as the rapporteur suggests, indications of production methods.
For, while European agriculture may reasonably expect to be a force to be reckoned with on international markets, the fact nonetheless remains that its future is still linked to a greater extent to penetration of its own internal market, which comprises 370 million consumers today and will probably number almost 500 million tomorrow. From this point of view, campaigns for information provision and promotion, cofinanced by the European Union and the Member States, are essential both to help restore the somewhat tarnished image of agriculture in the eyes of consumers and, moreover, to bring about recognition of the excellent quality of the very great majority of our agricultural products.
Of course, such institutional information campaigns must rather complement the advertising activities undertaken in particular by major distributors. There must be periodic campaigns targeted at specific populations or consumers in general in order to highlight aspects relating to, for instance, food safety, traceability, nutritional quality, the specific characteristics of production methods, or indeed the efforts made to promote animal welfare. And while such campaigns may achieve the desired objectives in relation to consumers, we must not for all that underestimate the concomitant impact they will have on the producers themselves, who will see them as a reward for their efforts and an incentive to continue them.
Mr Dary, the Committee on Agriculture and Rural Development has complied with your various recommendations. We now hope that Parliament will fall in line with them across the board, and I, of course, urge my own group to give you its complete support."@en1
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