Local view for "http://purl.org/linkedpolitics/eu/plenary/2000-09-05-Speech-2-245"

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"Mr President, Mr Veltroni’s excellent report received firm support in Parliament’s Committee on Culture, Youth, Education, the Media and Sport, and the same seems to be happening here, too, in plenary. The move into the digital age is a massive revolution for the media. This technical development offers the consumer still greater opportunities for using audio-visual products, in terms of time, place, content and equipment. At the same time, it means a splintering of the media and more pressure on development and commercialism. The audio-visual sector is of the utmost importance to competitiveness, employment, and culture, too, in Europe. The Commission’s initiative in this is also very welcome, as is the clarification of roles in respect of the information society and the main areas of culture. Amid this technological revolution it is vital to bear in mind the social and cultural importance of media communications. It cannot be a matter of equipment or financial gain. The importance of the equality of information must not be underrated. For that reason, I wish to stress the importance of safeguarding public service broadcasting in the future as well. In that connection we must honour the Additional Protocol of the Treaty of Amsterdam, according to which Member States decide how to organise public service finances. We also have to make sure that people’s rights to receive information and cultural services in their own language are protected. As a certain European historian said, a person’s native country in Europe in the future will be that person’s native language. Television and film, as cross-border media, attract more interest than radio. However, the importance of radio, particularly in minority language areas, should not be underestimated. For radio to remain part of the digital age development it is important to establish a DAB standard for it."@en1

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