Local view for "http://purl.org/linkedpolitics/eu/plenary/2000-07-05-Speech-3-398"
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"en.20000705.14.3-398"2
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"Commissioner, Mr President, I have good news and bad news about the MEDIA Plus programme. The good news is that Mrs Hieronymi has, of course, carried out sterling work and the cooperation which culminated in unanimity within the committee which handled this report was more than excellent. The plan is indeed sound. In fact, projects which preceded this plan have already proved that this type of plan meets a real need.
We of the Group of the Greens/European Free Alliance have called for attention to be given to the smaller countries, to the difficulties which smaller producers encounter in smaller countries or in countries which belong to a smaller linguistic group, and we particularly appreciated this being taken into account in the adopted amendments. Needless to say, we fully back what the rapporteur has stated with regard to the need for a legal basis.
Unfortunately I have to give you the bad news too. This is not so much related to the Media Plan as it is to the media policy as a whole, as proposed by the European Union. Indeed, we may well ask ourselves what Europe’s ambition is. I do wonder. I was interested to hear Mr Andreasen’s criticism on the budgetary aspect here, but I read in the press that Europe spends EUR 1 billion per annum on helping and encouraging tobacco growers. I cannot help but ask myself questions then or, as Mr Perry rightly pointed out: why is it seemingly easier to obtain EU funding in Europe if you manufacture olive oil? This is hardly ever discussed. The huge EU budgets which are channelled into agriculture are not really discussed much, rightly so, in fact. But I do wonder why it is so difficult to adopt European policy or industrial policy which can match Hollywood. In my opinion, all Hollywood wants is a worthy opponent. Unfortunately, we are forced to note that this programme cannot even start to offer anything that remotely resembles an opponent. This programme does not even take production into account. It mentions very important areas, such as distribution or the preliminary stages of production, but when it comes to production, mum is the word. Naturally, the intention is not to squander subsidies. Indeed not. As the rapporteur rightly stated, it is vital for the European Union to set up a Guarantee Fund at long last, in tandem with the European Investment Bank, and to offer European producers who dare compete with Hollywood the necessary guarantees, so that we can offer those people who really want to invest in European cinema the opportunity to do this. And I would like to ask the Commissioner to roll up her sleeves and get stuck in. This is not just to safeguard our culture, but it is also an enormous challenge for this new century, because everyone knows that this will be the age of the content industry, and it would be extremely regrettable if we at European level were to hand this over completely to the American content industry."@en1
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