Local view for "http://purl.org/linkedpolitics/eu/plenary/2000-06-13-Speech-2-089"

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"Mr President, as I was coming to Parliament this morning I remembered the night I sat by my father's bedside looking at his wasted body as the lung cancer finally claimed him. I am sure I am not the only person in this Parliament to have lost friends or family through smoking. The fact is that if the laws on drugs which apply in most countries across the European Union were applied consistently, then tobacco manufacturers would all be locked up behind bars and condemned as murderers for deliberately making their products addictive. Yet when it comes to the greatest killer drug of all, we apply different rules. There is no consistency and we say that people should be allowed to choose for themselves. As a Liberal, I agree with that position: people be allowed to choose for themselves. However, everything possible must be done to ensure that those decisions are made with full knowledge of the consequences. The manufacturers say that everyone knows the risks already; that there is no need to increase the size of the health warnings, and that they certainly should not adopt the sort of proposal I am putting forward, to supplement the health warnings with some hard-hitting pictures to drive home the consequences. Frankly, the manufacturers have an addiction of their own: an addiction to trying to mislead us. If the rules on advertising were changed, manufacturers would grasp the opportunity to promote their products in every possible way, because they believe that advertising works. And we should accept that fact: advertising does work. We should seek to turn the tables on them. We should seek to ensure that the cigarette packs themselves are turned into instruments to promote health, not death. We should follow the Canadian example and ensure that advertising is used effectively. And the bigger the better."@en1
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