Local view for "http://purl.org/linkedpolitics/eu/plenary/2000-04-14-Speech-5-045"

Predicate	Value (sorted: default)
rdf:type	lpv_eu:Speech2
dcterms:Date	"2000-04-14"^^xsd:date2
dcterms:Is Part Of	lp_eu:Information and communication2
dcterms:Language	"es"^^xsd:language2
lpv:document identification number	"en.20000414.3.5-045"2
lpv:hasSubsequent	lp_eu:2000-04-14-Speech-5-0462
lpv:speaker	lp:Carles-Alfred Gasòliba i Böhm2
lpv:spokenAs	treasurer; ELDR (1999-07-20--2004-04-01)3 substitute; Committee on Industry, External Trade, Research and Energy (1999-07-21--2002-01-14)3 unknown; Convergència Democràtica Catalunya (1999-07-20--2004-04-01)3 member; ECON (1999-07-21--2002-01-14)3 member; Delegation for relations with the countries of Central America and Mexico (1999-09-29--2002-01-14)3
lpv:translated text	"Mr President, Commissioner, firstly I would like to thank you for your interest and dedication to the European Union’s information activities. We have known you for many years and we know of your commitment and dedication, not only to what we could call the European cause, but also to ensuring that the European cause really reaches the citizens. In your political activities you have always paid special attention to the most sensitive groups: young people, elderly people, the workplace, and you paid special attention to the media. We support the general lines which you have put forward here and which will be specified in the document which you will present and which the European Commission must approve next June. You have mentioned two aspects which I would like to stress: the regional dimension and efficiency. The aim of the information policy is to reach the citizens. In order to do that properly it is necessary to take account of the regional dimension, because it is one of the fields which is a subject of great sensitivity in terms of society and its problems. Therefore, so that the citizens may understand and participate in European construction and not see it as a superstructure reserved for politicians and technocrats, it is essential that the work of providing information is done at the level of the regional institutions and in conjunction with them. This goes hand in hand with efficiency. In your review of information policy, I would ask you to bear in mind the experience of certain Member States. For example, during the euro campaign, there was an agreement at the time between the European Commission and the government of a Member State. That government’s decision was to commission an information campaign on the euro from a very important advertising agency. That advertising agency made some very nice advertisements and hundreds of thousands of leaflets were distributed. However, that it is not the way to reach the public, nor is it efficient. It is perhaps very pleasing to the government, which gets to make fine speeches, and to the relevant Minister, who gets to appear on the television and in the newspapers, but that does not reach the public. Therefore, it is necessary to ensure the maximum possible degree of decentralisation."@en1

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