Local view for "http://purl.org/linkedpolitics/eu/plenary/1999-11-03-Speech-3-175"
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"en.19991103.12.3-175"2
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"This is a very important document and indeed I am sorry that there are not more Members here to discuss it. The most welcome thing about it is a recognition by the Commission that we are moving now into an entirely new and different phase of the development of the single market from any that we have seen before. The first point that I want to make echoes what a number of colleagues have said, namely that this strategy has to be responsive and flexible.
The corporate by-word now is about reinventing corporations, reinventing what we do. And of course the sort of new technologies available to businesses and consumers that many of us have referred to tonight are going to be the engine for making the single market develop even more quickly. Really the question I pose to the Commission tonight is whether this strategy is not in fact not ambitious enough. I really echo what my Socialist colleague said a bit earlier because we have to consider the newly emerging electronic technologies as being the engine of creating the single market. One of the things this strategy has to do is to really encourage businesses and consumers to move and adopt the new electronic commercial technologies as soon as possible because of themselves they will be what creates this single market in the future.
I remind you, ladies and gentlemen, in reflecting on that, that as empowered consumers start to adopt this technology, that many of the barriers that are put in their way at the moment, the legislation for example on commercial communications, on the way that goods can be presented to customers, are going to become redundant. The messages that come directly to people into their homes are not going to be subject to the extraordinary array of diverse and intrusive in many cases regulations affecting commercial communications in the European Union at the moment. In future we must trust consumers, we must give them information, we must empower to use the information at their disposal and they will be the people that will bring about this single market.
There will be new generations of new small businesses coming into existence to exploit and develop that technology that will be there to service these consumers. The second point that we must consider is encouraging the development of these new businesses, to encourage new entrepreneurs, to make sure that the traditional ideas of the European social model that Mr Medina referred to earlier do not in fact inhibit the development of making Europe the place that is going to have the sort of energy and excitement that we see currently in the United States in adopting these new technologies. So, in welcoming this, I ask the Commission to think about the next step forward, to encourage new technologies and encourage consumers and businesses to use them."@en1
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